EXCELLENCE: A REVOLUTIONARY ACT

It requires time, commitment, dedication and perseverance. Sustainable, by definition, it involves hundreds of people – artisans and specialists – and nurtures a culture based on the durability of things, the quality of gestures, the love of one’s work.


We were born in the cradle of Italian tailoring workshops: raised in Lombardy, in contact with the most advanced laboratories, cradle of very high technology applied by expert, elderly hands on priceless, source-selected yarns.


A short and therefore sustainable supply chain: all Platinum garments start from yarn, to order, to arrive in our customers’ closets and stay there. Forever.


We cultivate the highest quality standards to ensure a promise: our sweaters, dresses, skirts and pants, will take you through adventures and unforgettable moments

EXPERIENTIAL LUXURY

FOR YOU, NOT FOR OTHERS.

It demonstrates, without showing; it tells of care and precision, without explaining itself; it is extremely pleasing, without ever wanting to please. Intense, never arrogant, graceful: anywhere, it is at ease, elegant but not formal, adaptable but impossible to change.
Platinum’s experiential luxury is for those who have their feelings at the center; those with eyes to look will understand the rest.

PLATINUM'S SLOW FASHION

Made in Italy is synonymous with quality, craftsmanship and excellence. All this, however, originates in people, in the values their culture is infused with, in their ways of doing things.

Recycling and reuse were not taught in school, but at home, in the small acts handed down to this day. Good, better-made clothes were kept and any garment was repaired, mended, reused. Nothing was wasted and, most importantly, almost nothing was replaced: why do it?


Environmental sustainability was the result of living in balance with one’s environment, certainly not a choice, but nonetheless a conscious one: one cared for one’s environment so that it could produce abundance and prosperity.


Inclusion was not a hashtag on social media, but the natural way of things: there was always room for everyone to work, to get busy, and to become part of the community.


PLATINUM is the result of this important legacy: producing only to order, zeroing out waste, taking care of every single garment down to the smallest detail.


We want to share with our customers and partners a journey of tactile emotions and unforgettable experiences.

 

THE VERSATILE STYLE

Individuality, not individualism, the ability to express one’s personality in a subtle and understated way. Those who know what they are worth do not need to shout. Thus, our style embraces the forms and pampers the wearer first.


Those who have eyes to look will recognize the quality, the care for each and every detail, the yarns that can make one feel emotions.


Our garments are transformed according to the context and desires of the wearer: in the office as on vacation, in a park or among the alleys of a European village, a true day-to-night look created to make you always feel at ease.


We bid farewell to the era of dressing to show.

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